Delticom: European car drivers discover attractive tyre offer on the web
Reasonable prices and easy delivery are very much appreciated
Delticom AG, Hanover - 19/05/2011
Based on a representative survey*, the Delticom Report "Tyres Online 2011", more and more drivers in Germany, France, Great Britain, Italy, and Spain indicate their willingness to purchase tyres on the web. The survey included more than 5,000 potential tyre buyers between the ages of 18 to 65 years.
In France, 74% of those questioned indicated their defined intention to purchase tyres on the web in the future. Not only younger drivers, but also an increasing number of drivers in the age group of 40 to 65 year olds are open-minded when it comes to purchasing tyres online. In the latter age group, 71% of men indicated their interest in purchasing tyres on the web. This is an indication that older drivers are advancing fast and are approaching the result (87%) indicate by the younger drivers between 18 - 39 years of age.
In Great Britain, 47% of those polled showed their willingness to purchase tyres on the web. Insofar as online tyre purchasing is concerned, German drivers take 3rd place: 40% of those surveyed were willing to purchase their tyres on the web. In Italy and Spain, approximately 18% have a positive approach to purchasing tyres on the web.
The benefits are convincing
Drivers in all countries are similarly convinced about the benefits of purchasing tyres on the web. Low prices take the 1st place in France (93%), Germany (93%), Great Britain (47%), and Italy (34%). Of those polled, 59% of drivers in France, 27% in Great Britain, and approx. 20% in Spain favoured in particular the delivery of the tyres to the mounting partners. Drivers in Italy and Spain attach great importance to the safety certificates provided with each tyre. A large selection of tyres places Great Britain, Spain, and France high on the list of appreciation. On the other hand, German drivers see the time-saving as well as the free of charge information and tyre tests as an important benefit of the option to purchase tires.
*¹ In Germany: Forsa
In France: Benchmark
In Great Britain: FastMAP
In Italy: Ipsos
In Spain: Gather Estudios