- The world of tyres - from A to Z, all on one website
- Starting in Germany and Austria with reifen.de and reifen.at
- No more bargain hunting without information: be well informed about the new tyres you want
TyresNET, Hanover – 01/06/2015. TyresNET marks the start of a new special platform on the internet. The online portal, which is free for all users, opens up the world of tyres and wheels, both for interested motorists and suppliers of tyres, wheels, rims and much more besides. TyresNET has been developed by the team of experts at Delticom.
Stanislav Maer, marketing expert and head of the TyresNET team, is on the trail of interested users looking for tyres: “With TyresNET, we can offer all our users a 360° information channel. Anyone interested can find everything they need to know on any aspect of car-related topics, as well as tyres and rims, from A to Z on reifen.de and reifen.at”.
For most consumers, sources of information play a really important role before they buy. Of these, the overwhelming majority, or almost 1 in 9, go looking for information on line, naturally enough.* “For us, that’s just one more reason to meet our customers’ interest in and need for information from a single source. We create a wide variety of topics on every aspect of mobility, and we also give advice on tips and tricks”, continues Stanislav Maer, giving a deeper insight into the other services on offer at TyresNET. “If all the information needed is gathered in one location, you can make a well-informed tyre purchase“.
On average every consumer spends over an hour looking for the right product online.** In contrast, you can get the information you need at TyresNET with minimum effort and maximum output. “As a special platform, we are perfectly aligned with the motorist’s search requirements. Using the digital aids reifen.de and reifen.at, all motorists - whether they’re a car enthusiast of pragmatist - can find the information they need in a targeted way”, adds the marketing expert.
Nowadays, online users and shoppers have raised their expectations - including with regard to portals offering information and price comparisons. The vast majority of consumers check prices online before making a purchase; more than 30% depend on price and information portals relating to the product they are looking for.*** Stanislav Maer and his colleagues have recognised the needs of motorists and set up TyresNET accordingly by subject area.
The intuitive setup means the visitor to reifen.de and -.at can easily get straight into the different subject areas; this means they can get to the information they need really quickly. So a well-informed tyre purchase is now just a click or a swipe (for smart phones or tablets) away. The search filter with auto (complete) function makes it easy and convenient to compare prices. Consumers can find information about tyres for cars, off-road vehicles, vans, motorbikes, lorries and agricultural vehicles, as well as all the top brands from the premium manufacturers, value for money secondary and tertiary brands, plus quality tyres in the mid and lower prices areas. After choosing tyres, the results display also shows information about payment options, delivery times and fitting options for the supplier in question. The desired product can then be ordered directly at one of the shops shown. Particularly practical: Some of the suppliers have a network of fitting partners at their disposal. Here, the new tyres are delivered to a cooperating service partner.
The professional workshops, which expertly fit the new tyres and wheels, are easy and convenient to select at the same time as the purchase.
* Source: W3B Study, Fittkau & Maaß
** Source: Customer Study 2014, Berlin
*** Source eCommerce Magazine
More information about TyresNET: www.reifen.de and www.reifen.at
Tyre tests: www.reifentest.com
Information about the company: www.delti.com