Online Dealer Delticom continues to grow steadily
E-Commerce Fuels Growth
Hanover, 30.10.2003 With a revenue of 11 million Euro, the online dealer Delticom has generated a further increase in sales of around 45 percent in the third quarter (30.09.2003) compared with the same time period last year. In the first nine months of 2003 the European market leader in Internet tyre sales earned a revenue of 33 million Euro. This is 10 million Euro more than in the first three quarters of 2002. In the e-commerce business, the turnover doubled from 9.8 million Euro in 2002 to 19.7 million Euro in 2003. For 2003, the company expects a total revenue of 45 million Euro. Due to the winter tyre business, the fourth quarter is the quarter with the highest sales. About 50 percent of the total tyre replacement business is carried out in the months from October to December. The last quarter of 2003 has started positively. "Autumn started puctually in October", commented Delticom Managing Director, Andreas Prüfer, happily.
The online shops in France and Spain developed outstandingly well. Delticom has been online in France for one year and has sold more than 10.000 tyres. Delticom only recently started its shop in Spain, but already in its first month it has achieved a turnover comparable to other shops after twelve months. The new business areas such as engine oil, batteries, as well as roof racks and roof boxes for end customers and car spare parts for business customers are doing very well. To date the sales are doubling every quarter.
Offering 90 million test kilometres, the tyre test site www.Reifentest.com, set up by Delticom, has established itself as the largest independent online consumer platform rating tyres used in normal traffic conditions. Drivers test tyres regarding their everyday usability and in this way offer helpful tips for other drivers.
Service extended further
In time for the Winter 2003/2004 tyre business, Delticom has increased the number of suppliers. Throughout Europe, the company can access 100 warehouses with approximately 30 million tyres. The order processing centres and call centres in Hanover, Timisoara and Sibiu/Romania, as well as Solec/Polen have hired more employees and been improved technically. In total, 100 external employees work there, compared to last autumn only 40. In addition, more telephone lines can be connected in parallel, providing further customer and order hotlines. "In this way, telephone waiting time is reduced to a minimum", explained Prüfer. The service centres are accessible from 7 am to 10 pm (CET) to customers at all 21 online shops in eleven European countries.